Areaware | Minim Playing Cards Baby + Child

Designed by Joe Doucet for Areaware, “Minim” is a deck of regulation playing cards that considers how much design you can take away while still maintaining a playable deck. Simple geometric symbols are reductive versions of hearts, clubs, diamonds and spades. While it is necessary to mark the backs of regulation cards, Areaware have done so with minimal diagonal lines instead of the typical ornamental graphics.  

About The Brand

Areaware is a gift and home accessories brand based in Brooklyn, NY and Columbus, OH. They work with a roster of independent designers on a royalty-basis, and oversee all aspects of bringing a design product to market, including creative direction, product development, sourcing, marketing, sales and distribution. Areaware values design integrity, and collaborates closely with designers to realise their vision. Each design they produce is exclusive to the Areaware brand.